Lockout impedes newly gained momentum

After one of the most successful basketball seasons in recent memory, the NBA lockout could not have come at a worse time. Ratings went through the roof, and merchandise sales shot up for the first time since the mid-’90s. Walking around town, everyone was talking about the NBA finals, and how exciting the down-to-the-wire games were going. It’s undeniable that the media portraying the Miami Heat as villains and making everyone’s home team a “good guy” against them seriously boosted the appeal of watching the NBA.